Green coffee sourcing desk — Jakarta, Indonesia

Coffee Terroir Explained: Why Place Matters in Specialty Coffee

Coffee Terroir

Coffee tastes are connected to place because the cherry develops under a specific mix of temperature, elevation, rainfall, sunlight, soil conditions, plant genetics, and farm management. That mix, coffee terroir, shapes the raw material a producer harvests, but it does not work alone. Processing, roasting, storage, and brewing can preserve, reshape, or hide what the […]